Board of Directors
We are a community for all whisky lovers. Here you can learn, share and enjoy the many nuances of whisky.
Sara Larsson - Chairwoman
Sara Larsson is the chairman of Let's Open Up Over Whiskey and has many years of professional experience in the whisky industry, where she has worked with various brands, external communication and strategic partnerships. She has experience in running projects at the interface between industry, culture and the public, and works within the organization with a focus on structure, long-term thinking and responsible development.
Susan Stenström - Board Member
Susan Stenström is a board member and has experience from the whisky industry through work with marketing, communications and public relations activities. In addition to her involvement in Let's Open Up Over Whiskey She is the chairwoman of the Swedish Whisky Association. She contributes perspectives on representation, norms and how inclusion can take shape in practice, especially in the social and cultural context of whisky.
Jan Groth - Board Member
Jan Groth is a board member with extensive experience in the whisky industry, including import, distribution and international collaborations. He is also involved in the Nordic whisky initiative Nordic Whisky Collaboration and works within Let's Open Up Over Whisky on issues related to industry dialogue, collaboration and the role of the organisation in a broader Nordic and international context.
Bjarne Kristiansen - Board Member
Bjarne Kristiansen is a board member with a background in communication, digital development and web. He has experience working with whisky-related organisations and brands. With knowledge of business development and digital communication within the whisky industry, he is responsible for Let's Open Up Over Whiskey for issues related to digital presence, technical structure and accessibility.
Frida Birkehede - Board member and secretary
Frida Birkehede is a board member and secretary of Let's Open Up Over Whiskey. She is a writer, podcaster and communicator with a strong background in the whisky industry, working with text, content and storytelling in various whisky-related contexts. Within the organization, she is responsible for documentation, content and issues related to visibility and knowledge sharing.