{"id":16,"date":"2026-02-10T16:01:49","date_gmt":"2026-02-10T16:01:49","guid":{"rendered":"https:\/\/letsopenupoverwhisky.org\/om-oss\/"},"modified":"2026-03-31T16:11:34","modified_gmt":"2026-03-31T16:11:34","slug":"om-oss","status":"publish","type":"page","link":"https:\/\/letsopenupoverwhisky.org\/en\/om-oss\/","title":{"rendered":"About us"},"content":{"rendered":"
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WHAT IS LET'S OPEN UP OVER WHISKY?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Let's Open Up Over Whisky is a Swedish, non-profit initiative that works to foster a more inclusive whisky community. We believe that whisky, at its best, is about curiosity, conversation and shared experiences \u2013 and that everyone should feel welcome to be a part of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The initiative was founded in the summer of 2021 after a conversation between representatives from the whisky industry who shared a common concern: that parts of the whisky world were still marked by barriers, stereotypes and unspoken norms that made some feel less welcome than others. What began as a simple meeting soon developed into a broader and longer-term commitment to change.<\/p>

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Today, Let's Open Up Over Whisky meets whisky consumers, clubs and industry representatives at festivals and events around Sweden. Each year, the initiative also awards a scholarship to individuals who have shown a strong commitment to inclusive work within the Swedish whisky community.<\/p>

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Through conversation, visibility and education, we want to contribute to a whisky culture where respect, openness and responsibility are at the center.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our vision<\/h3>

Our vision is to contribute to an inclusive whisky community \u2014 for him, for her, for everyone \u2014 where whisky enthusiasts feel welcome to raise a glass together, regardless of background, experience or identity.<\/p>

Our purpose<\/h3>

Our purpose is to educate, inspire and support a whisky culture that is grounded in joy, humility and responsibility. We strive to create safe and respectful spaces for open conversation, where different perspectives are welcomed and where reflection is encouraged rather than avoided.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Let's Open Up Over Whisky is guided by the following core values:<\/p>

Equality<\/strong> \u2013 all people deserve equal respect and equal opportunities within the whisky community<\/p>

Community<\/strong> \u2013 whisky is something we share, not something that separates us<\/p>

Affinity<\/strong> \u2013 long-term change happens together, not individually<\/p>

Responsibility<\/strong> \u2013 both towards each other and towards the culture we are helping to shape<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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How we work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We don't claim to have all the answers, nor do we expect individuals or organizations to be "done" with their work on inclusion. Instead, we encourage reflection, dialogue, and incremental development. Being part of Let's Open Up Over Whisky is about supporting a direction \u2014 toward a more open and welcoming whisky culture \u2014 rather than meeting a set standard.<\/p>

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Our work includes public conversations, partnerships with clubs and industry players, participation in events and forums, and ongoing efforts to highlight good examples of inclusive practices. We also believe that the courage to ask difficult questions, when done with care and respect, is a necessary part of meaningful change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A long-term commitment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We see Let's Open Up Over Whisky as a long-term journey. Change takes time, and it starts close to home \u2014 in our own environments, organizations, and communities. By continuing to listen, learn, and engage with others, we believe that a more inclusive whisky culture is both possible and worth striving for.<\/p>

This is not the end of the journey. It is the beginning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

VAD \u00c4R LET\u2019S OPEN UP OVER WHISKY? Let\u2019s Open Up Over Whisky \u00e4r ett svenskt, ideellt initiativ som verkar f\u00f6r att fr\u00e4mja en mer inkluderande whiskygemenskap. Vi tror att whisky, n\u00e4r den \u00e4r som b\u00e4st, handlar om nyfikenhet, samtal och delade upplevelser \u2013 och att alla ska k\u00e4nna sig v\u00e4lkomna att vara en del av […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/letsopenupoverwhisky.org\/en\/wp-json\/wp\/v2\/pages\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letsopenupoverwhisky.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/letsopenupoverwhisky.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/letsopenupoverwhisky.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/letsopenupoverwhisky.org\/en\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":43,"href":"https:\/\/letsopenupoverwhisky.org\/en\/wp-json\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":457,"href":"https:\/\/letsopenupoverwhisky.org\/en\/wp-json\/wp\/v2\/pages\/16\/revisions\/457"}],"wp:attachment":[{"href":"https:\/\/letsopenupoverwhisky.org\/en\/wp-json\/wp\/v2\/media?parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}